The Fondation Martell reopens soon with exhibitions « Places to Be », « Beauty » by Sagmeister & Walsh
Address: 16 Avenue Paul Firino Martell, Cognac, France
« Beauty », by Sagmeister & Walsh, both acclaimed designers, is a multimedia, highly sensory plea for us to reconsider why beauty matters. This fascinating exhibition encourages visitors to see, smell and feel through examples ranging from product design, to city planning, architecture, and graphic design. Supported by findings from the field of psychological aesthetics and its impact on our behavior and feelings, Sagmeister & Walsh offer evidence that beautifully designed works stimulate human perception and are hence more effective. The « Beauty » show puts at the heart of the place and in the hearts of the public the desire to find again beauty in our lives, individually and collectively. It is part of the Martell Corporate Foundation’s cycle of interactive exhibitions, which since 2016 offers its visitors immersive experiences inclusive of various fields of contemporary art.
The Fondation d’entreprise Martell, a multidisciplinary cultural foundation in Cognac, is dedicated to contemporary creation and savoir-faire. It is a place for creation, experimentation and exhibition. A veritable professional instrument for artists and artisans of all disciplines—savoir faire, design, architecture, art, olfaction, digital projects, dance, literature, music—the Foundation accompanies them in the production of artistic and cultural projects across four formats: exhibitions, commissions, residencies and events, open to the general public.