New look for Imprint by MADA graduate
A design graduate from Monash University is the winner of a project to redesign the masthead and layout of Imprint magazine. @MonashUni
A design graduate from Monash University is the winner of a project to redesign the masthead and layout of Imprint magazine.
Monash University Art Design and Architecture (MADA) graduate, Kathryn Pineda, will have her winning design for Imprint, the Journal published by the Print Council of Australia, launched on 29 February with the next issue.
Pineda's design, chosen from 50 proposals, involved removing the masthead, leaving readers with a possible collection of magazines that feature an A3 print as the cover. "Having my design chosen as the template for future Imprint issues has been an exciting and rewarding experience. The multiple page layouts I have designed for sections in the magazine aims to offer variety in each issue. Overall, my main focus was to incorporate larger images and balance them alongside text," Pineda said.
The design is aimed at creating an identity for the magazine that features larger images and a style that is accessible to a wider audience.
Lecturer Warren Taylor, Department of Design at MADA, said the redesign was part of a communication design project at MADA.
"Students worked on the project for eight weeks and were asked to develop a new identity (masthead) and a series of page layouts for Imprint," he said.
"The project was a joint initiative by MADA and Imprint creating an opportunity for a student treatment to be used as a new direction for the magazine."
Imprint editor Emily Kiddell said: "Through her careful consideration of how to represent the artworks featured in Imprint, and an emphasis placed on content and tactility, Pineda's design honours the enduring attraction of the physical print."
Monash University Art Design and Architecture (MADA) graduate, Kathryn Pineda, will have her winning design for Imprint, the Journal published by the Print Council of Australia, launched on 29 February with the next issue.
Pineda's design, chosen from 50 proposals, involved removing the masthead, leaving readers with a possible collection of magazines that feature an A3 print as the cover. "Having my design chosen as the template for future Imprint issues has been an exciting and rewarding experience. The multiple page layouts I have designed for sections in the magazine aims to offer variety in each issue. Overall, my main focus was to incorporate larger images and balance them alongside text," Pineda said.
The design is aimed at creating an identity for the magazine that features larger images and a style that is accessible to a wider audience.
Lecturer Warren Taylor, Department of Design at MADA, said the redesign was part of a communication design project at MADA.
"Students worked on the project for eight weeks and were asked to develop a new identity (masthead) and a series of page layouts for Imprint," he said.
"The project was a joint initiative by MADA and Imprint creating an opportunity for a student treatment to be used as a new direction for the magazine."
Imprint editor Emily Kiddell said: "Through her careful consideration of how to represent the artworks featured in Imprint, and an emphasis placed on content and tactility, Pineda's design honours the enduring attraction of the physical print."