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Graphic Design students win the Oscars of design awards

BY Emma Cawley | 03-Jul-2019
TAFE NSW Design Centre Enmore Advanced Diploma of Graphic Design students are celebrating their win at the prestigious Design and Art Direction (D&AD) Awards.
Graphic Design students win the Oscars of design awards
Luke Wilkinson, Ruby Padilla and Caitlyn Smith
With over 6,000 student entries for the D&AD Awards from around the world, Caitlyn Smith, Ruby Padilla and Luke Wilkinson received the New Blood Pencil award for their campaign “Do The Nasty”.

Referred to as the Oscars of the design world, a thrilled Caitlyn said, “I cried when I opened the email that said we’d won, I couldn’t believe it.” Ruby agreed, “It took me a while to process that we’d actually won, but once I did I was ecstatic.” Luke adding, “Everyone, even people we didn’t know at TAFE NSW Design Centre Enmore, was stopping us to say congratulations. It felt like we were famous, which was crazy.”

Responding to the brief for a campaign that combats the stigma around menstruation in society, “Do The Nasty” aims to normalise the topic.

During the creative process, experts from the graphic design industry attended TAFE NSW Design Centre Enmore to mentor the students. Providing them with guidance and feedback that they would receive working in the industry.

Luke explained, “It was very beneficial having these experts work with us for seven weeks. They would push us to think outside the box and give us honest feedback on the work we were doing, which was great as we learnt so much from it.”

Caitlyn will now fly to London to attend the D&AD International awards ceremony on 11 July, where the team will find out which Pencil they will be awarded.

To find out more about studying Graphic Design at TAFE NSW Design Centre Enmore visit www.tafensw.edu.au or call 131 601.