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Get / Festive at QV

BY Fuller PR | 25-Nov-2019
Get / Festive this holiday season at Melbourne’s newest Christmas Hub, with an Australian first walk-through Christmas tree, custom live comic art, festive pet photos supporting Guide Dogs Victoria, a Golden Donut Decorating Station and more. This festive season, QV Melbourne is lighting up the CBD with a new Christmas Hub located in the QV city square on the corner of Swanston and Lonsdale Streets. Launching on Friday 29 November, the festive hub will run until Sunday 22 December and is completely FREE. The shining light of Get / Festive is an Australian first walk-through Christmas Tree, reaching 15 metres to the stars with unique Christmas characters and magical lights inside and out. With a design inspired by the geometry of Melbourne, the QV Christmas Tree is sure to join the Myer Christmas windows as a celebratory CBD destination this December.
Venue: QV Melbourne
Address: Corner Swanston and Lonsdale Streets
Date: 29/11/2019-22/12/2019
Time: 10am-7pm
Ticket: Free
Web: https://www.qv.com.au/get-festive
Get / Festive at QV
QV Melbourne collaborated with global leaders in unique Christmas décor, The Xmas Designers, to create the Australian first tree.

“The brief was to help Melburnians get festive with a tree that captures the imagination and incites childlike wonder. We absolutely believe that the QV Christmas Tree will do that and more. Using the latest technology the tree will shimmer with shifting festive colours, whilst the 6 metre wide interior will feature other digital delights as well as unique Christmas characters to interact with and photograph,” says Katja Böhme, Australian project executive for The Xmas Designers, who has worked in decorative product development in the USA and China.

Another major highlight of the QV Christmas Hub is an exclusive opportunity to receive a free personalised Lindt ribbon wrapping a box of Lindt chocolates from the Christmas Hub’s Lindt Box. The chocolatiers at Lindt are making gift-giving easy, with every patron who purchases a 150g box of Lindt receiving the perfect finishing touch to their present, complete with gold wrapping paper. The Lindt Box will be a resplendent fixture in QV Square until Saturday 21 December.

Fridays 29 November and 13 December will see live illustrator Zahra Zainal creating personalised comics from the Christmas Hub from 5pm-8pm. Drawn on the spot, in real-time, she will improvise personalised comic strip illustrations around the theme of human connection. Each recipient will be asked “Who do you most want to feel a connection with this holiday season, and why?” The result will be a unique, handmade gift to be treasured forever.

For Zahra, drawing has always been a way of bringing people closer together. “I’ve always been intrigued by the human connection and how it is expressed. Art is another means to show the natural way in which we interact with one another. Being able to translate what I’m seeing in person into a permanent image is a wonderful way to capture any given moment in time, making it memorable. Having your story drawn and being able to take it home with you is an amazing feeling.”

There’s another reason to visit the Christmas Hub on Fridays, with the Pinata Challenge, happening Friday 29 November, and 6 and 13 December. Simply take a photo with the QV Christmas tree, upload it to your Instagram and #QVChristmas, then show the promo staff to go for gold in the QV Pinata Hut. Customers will be given ten seconds in the pinata cube for their chance to find the black Lindt ball and take home a $1000 QV shopping spree.

QV is bringing back their popular Pup-mas Photography every Saturday through the Get / Festive program. In support of Guide Dogs Victoria, a gold coin donation will give you the chance to have your furry friend snapped in their festive best for a new photo for your mantle (or a paw-tacular Christmas card) this holiday.

Karen Hayes, CEO of Guide Dogs Victoria is thrilled to be partnering with QV Melbourne once more, and says that the partnership is a fantastic way to show love for our four-legged family members this Christmas: “We all know the importance of pets within a family and we love that QV Melbourne have been giving families the chance to capture festive images of their furry friends year on year. For those who feel deep puppy-love but can’t commit to a long term best friend, our Volunteer Puppy Raising Program is a wonderful way to get the best of both worlds, while helping someone who truly needs a Guide Dog in the future.”

But what about Friend-mas?! The Christmas Hub in QV Square is also home to a dazzling Gold Room that will give visitors the chance to capture themselves in a glittering ‘selfie space’. Guaranteed to create gold standard content.

Tastebuds will be treated to the Gourmet Golden Gustation, as QV shoppers are indulged with an array of golden treats including the Golden Eye Cocktail, Golden Fairy Floss, and Golden Caramel Popcorn. Festive feels will peak on Mondays and Thursdays where Get / Festive experiencers will sample their own custom-creations from the Golden Donut Decorating Station. The Gourmet Golden Gustation will be served from 4pm-7pm Mondays - Thursdays and Saturdays during the Get / Festive program.

The launch on 29 November will give QV shoppers the chance to experience all the Christmas Hub fun along with the added bonus of FREE Little Lon Distilling Co gin cocktails in Albert Coates Lane, FREE Lindt inspired golden ice creams from Aqua S, along with a special QV Vending Machine in QV Square where the first 250 people to line up will win a share in $5,000 worth of prizes.

Worlds apart from other retail precincts in Melbourne, QV represents the quintessential Melbourne lifestyle. Intimate laneways in the urban precinct give visitors the freedom to wander and discover the eclectic mix of shops, cafes and restaurants at their own pace. Located on the corner of Lonsdale and Swanston Streets, QV has something for everyone with boutiques, entertainment and cosmopolitan bars and restaurants.

Event Details

What: QV Melbourne’s Get / Festive: celebrating the 2019 holiday season with a range of interactive activities and complimentary goodies.
Where: QV Square, Level 2, QV Melbourne, corner Swanston and Lonsdale Streets, Melbourne
When: Friday 29 November to Sunday 22 December. Times vary, visit qv.com.au for details.