CEO Marco Bizzarri to remove animal fur from Gucci"s 2018 Spring/Summer collection.

Published by: Fahad Tariq / Staffordshire University | 21-Oct-2017
Innocent and harmless animals around the world are being brutally slaughtered in the name of fashion. Locked up, caged and trapped just so that their pelts can be used in our clothes. This needs to change. Gucci have made a remarkable decision to remove animal fur which will take effect from their 2018 Spring/Summer collection. Can brands such as Burberry and Balenciaga follow Gucci's lead? #removeanimalfur #stopkillinganimalsforfashion #gucci
Gucci is an Innovative, adaptable, and hugely successful brand. Now, they make a game changing decision to remove animal fur from their collections.

CEO Marco Bizzarri, and creative director Alessandro Michele have made a bold decision to remove animal fur from Gucci"s clothing line which will take effect from their 2018 spring/summer collection.

1 billion rabbits are killed each year just so that their fur can be used in coats, belts, shoes and handbags.

Animal fur has played a huge role in catwalks and fashion exhibitions across the globe from London to New York, Milan to Paris: it"s been a part of the fashion industry for a long time.

It"s about time something changed don"t you think?

Rachel Heeley, Course Leader BA (Hons) Fashion at Staffordshire University said:

"I think it is a great step forward for the brand, real fur isn"t needed in today"s production as synthetic replacements are of such good quality".

Animal fur has become a historical concept and "out-dated", people see it as looking expensive and it shows quality: at the expense of animals. Faux furs are a great alternative for animal fur.

Heeley added: "Stella McCartney has been doing this for years, she is a real ambassador for cruelty free clothing. It is great that an even bigger and more well-known name such as Gucci is following suit"¦ hopefully other brands will follow their lead".

Gucci"s decision is just one step towards ensuring animals aren"t killed and we have a long way to go if we want to see a real difference.

Fifty million animals - including foxes, seals, mink and dogs, are raised on fur farms or trapped in the wild and killed for their pelts.

StaffsLive spoke to the branch manager of Staffordshire North"s RSPCA charity shop, Patrick Vasey, 41. He called Gucci"s decision a "positive move" and also said:

"Animals are not for our entertainment and not for our pleasure in terms of luxury items and they need to be respected just as we as humans are respected ourselves".

It is not okay to strip animals of their skin, of their protection, of their life. Big brands such as Alexander Wang, Burberry and Balenciaga are still using real animal fur. They are profiting on the powerless skin of animals.

Can Gucci, a money-making magnet, influence its competitors?

Glenis Heath, 59, is the manager of Abakhan, a textile and craft shop in Hanley. She said:

"Animals are killed just for furs and it"s all for show, its vanity really, I certainly don"t agree with using animal fur".

Designers who are using animal fur in their collections should take a leaf out of Michele and Bizzarri"s book.

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