2012 Australian Mobile Awards - Winner Category - Music and Performances
The big winners on the night were creative agencies Bell George, Webling and Visual Jazz who took home the “Gold Mobie” for Best Development Studio according to their size. Event organiser Mark Bergin says the quality of entries shows just how important the sector is.
“We’ve seen a fantastic response to the Mobile Awards and it’s terrific that some of Australia’s largest brands are not just active in mobile, but creating engaging and entertaining experiences for people, the best of which we’re rewarding with a Mobie.”
Despite over 5000 votes cast, two categories were impossible to split, with Fairfax Media and the Daily Telegraph sharing the News Category and both Bisolvon and Sony Pictures Releasing & UM taking out the best mobile marketing campaign.
Bergin says the quality of the winners on the night shows how apps are continue to develop, moving from simple branded offerings to technologies that enrich and simplify tasks. “This year we’ve seen astounding developments in content based apps as Foxtel’s London 2012 app and the JB Hi-Fi Now entry, as well as a clear trend towards branded companion tools that add value to people’s lives. Both the entry from Qantas and the CFA Fireready project are fantastic examples of this.”
“Interestingly all four of these apps are based in the cloud and are great examples of mobile and cloud coming together to create seamless product offerings.”
Nearly 250 projects were entered into the Mobile Awards and category finalists and winners were determined by a combination of marketplace voting and an industry judging panel. The awards were presented at a ceremony at the Beresford Hotel in Surrey Hills, Sydney.
Winner Category Music - JB Hi-Fi NOW
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Winner Category Performances - Stereosonic Mobile Website - Totem Onelove
Mobile Web App for music festival Stereosonic. An easy and fun to use mobile website that the fans can go to and save as a web app on their iPhone or Android device. The website has been customised to fit the mobile browser so that if an iPhone user goes to the site they will be promoted to save the site as a web app to their home screen.
About the 2012 Australian Mobile Awards
The 2012 Australian Mobile Awards are Australia’s leading awards program recognising the best of the Australian Mobile Industry. The Awards celebrate outstanding achievement across all aspects of the Australian mobile landscape and reward the creativity and insight of both businesses and brands at the cutting edge of the industry. The Awards night is held in Sydney at the Beresford Hotel on the 30th of August.