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1400 days to the Tokyo Olympics! What’s next after Brazilian Samba? Japanese matsuri! Matsuri is new content on “IS JAPAN COOL?” site starting September 28 (Wed.), 2016.

BY IS JAPAN COOL? MATSURI | 29-Sep-2016
All Nippon Airways Co., Ltd. (President and C.E.O.: Osamu Shinobe) announces the launch on September 28, 2016 (Thursday) of new web content “IS JAPAN COOL? MATSURI” (https://www.ana-cooljapan.com/contents/matsuri/) at “IS JAPAN COOL?” website (https://www.ana-cooljapan.com/) — ANA’s promotional media especially for potential international visitors to Japan. With the echoes of carnival samba at this year’s Rio world Championships in August still fresh in memory, popular expectation rises for Tokyo Olympics 2020 hosted by Japan. In fact, Japan’s many festivals (matsuri) attract visitors with their celebratory feeling, dynamic spirit, scenic locations, and beauty of style. Now, ANA introduces the world to the many attractions of Japanese festivals through “IS JAPAN COOL? MATSURI” website — for festive energy and intense excitement beyond expectation.
The latest “IS JAPAN COOL?” web project includes special content called “IS JAPAN COOL? MATSURI with KODO” — featuring Kodo Taiko Performing Arts Ensemble, which constantly recreates music centering on traditional wadaiko (Japanese drum) and gives performances worldwide. This content captures “physical sensation and presence” to give viewers the feeling of being in a Japanese festival.

Kodo Taiko Performing Arts Ensemble focuses on recreating Japanese traditional music today and actively performing throughout the world. Our project team commissioned Kodo to compose a completely new original song on the theme of Japanese matsuri. Kodo is based in Sadogashima Island, Niigata, a treasure trove of performing arts and has a profound understanding of Japanese festive music from all over Japan. We have created a movie featuring Kodo’s powerful performance — entitled “IS JAPAN COOL? MATSURI with KODO” — and are releasing it to the public.

The movie concept is “bodily sensation and presence.” The real atmosphere of Kodo’s performance — full of festive energy and intense excitement — is reproduced through “3D sound” technology, taking advantage of the latest audio innovation. This assures viewers the stunningly experience of sensational music and visuals, providing a feeling of actually being in the midst of performance.

Please note: Tamasaburo Bando, Artistic Director of Kodo, is not part of “IS JAPAN COOL? MATSURI with KODO” movie content production.