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Vienna Therapy: Internationally-recognised street artist Nychos brings Sigmund Freud sculpture to Melbourne
BY Austrian National Tourist Office | 15-Feb-2017
A free art installation featuring an impressive three-metre tall sculpture of Sigmund Freud, the father of psychoanalysis, will be brought to Australia for the first time to celebrate the culture of Vienna.
Vienna Therapy will be held at Melbourne's Federation Square from March 8 to 12, 2017. #viennatherapy @viennatouristboard @nychos @viennainfoB2B
Melbourne is only the second city in the world to secure "Vienna Therapy", with the free public installation first displayed in New York City in June 2016.
The installation centres around a three-dimensional white sculpture, The Dissection of Sigmund Freud, created by Vienna street artist Nychos . In partnership with the Vienna Tourist Board. Nychos created the installation to present a modern portrait of Freud's inner mind, and pays homage to his celebrated work to develop a deeper understanding of the human psyche and our subconsciousness.
The imposing sculpture of a dissected Freud looms over a giant therapy couch for those brave enough to offer themselves up for analysis. Those keen to share their Freudian experience with friends can make use of the gifbooth and upload their moving images to social media using the hashtag #viennatherapy.
Visitors can also have their mind "mapped" via an innovative brainwave sensing headset designed to uncover their subconscious desires. Following the mind-mapping, participants will receive a personalised list of recommendations for exploring Vienna based on their individual likes and dislikes.
Each person to have their mind "mapped" will be given the chance to win a bespoke trip to the Austrian capital, carefully tailored to their innermost wishes.
Vienna Tourist Board spokesperson Helena Hartlauer said Melbourne was an obvious choice to host the exhibit given the similarity of the two cities and their residents . 'Vienna demonstrates a strong likeness to Melbourne through our thriving contemporary arts and café culture and we too are consistently praised as being one of the most liveable cities in the world," Ms Hartlauer said 'We created the Vienna Therapy installation to provide a true Viennese experience and we look forward to showcasing this in the heart of Melbourne.’
Vienna Therapy will be held at Melbourne's Federation Square from March 8 to 12, 2017.
Wednesday, 8 March: 8.00am to 8.00pm
Thursday, 9 March: 8.00am to 10.00pm
Friday, 10 March: 8.00am to 10.00pm
Saturday, 11 March: 9.00am to 10.00pm
Sunday, 12 March: 9.00am to 5.00pm